Dilemma: Choose to commoditize your labor or choose yourself to be a creator, an innovator, an artist, an investor … an entrepreneur.
We’re taught at an early age that we’re not good enough. That someone else had to choose us in order for us to be. Our fear of rejection means we are forever waiting on someone else to decide our fate.
But middle-class jobs are a thing of the past. To reduce costs, companies have either outsourced jobs to developing countries or simply replaced employees with technology. This is why we are now in the “choose yourself” era, in which we must exert control over our lives. The previous era of working and spending was dependent on other people controlling our lives. To succeed we needed someone else to “choose us”. For example, if you wanted a better job, you had to keep your head down and work hard, hoping your boss would notice you and single you out for a promotion. This was true even in the creative industries. You had to wait to be chosen by the gatekeepers – the industry executives- as only they could turn your idea into a successful reality.
Today, the world is a different place. Since the only jobs for us in the corporate world are temporary ones, we have to step outside this realm and empower ourselves.
By choosing yourself, you also avoid falling into the trap of just chasing money. In the previous era, you earned more and then you bought more. As long as the work you did pay for this lifestyle, it simply did not matter that you were essentially unhappy. Also working for someone else is no fun. The new “choose yourself era” is different. We have the freedom to do what we want, and if we make money doing it, then we will be happy.
— Marina Belskikh, founder of International Business Development Alliance